How to track conversions in Shopify using EasyOrder app and Google Analytics 4

Conversion tracking in Shopify is crucial for merchants to optimize their online store and increase sales. Adding Google Analytics 4 to Shopify gives merchants powerful tools to track their website's performance, optimize campaigns, gain valuable insights into customer behavior, and make informed decisions. Therefore, knowing how to set up and use GA4 Shopify is essential for the success of an eCommerce business.

To set up GA4 in your Shopify store, please check out this detailed Shopify instruction - It will guide you step-by-step to success.

Briefly, to set up GA4 for your store, you’ll need to: 

1. Create a Google account and a Google Analytics account
2. Create a Google Analytics 4 property
3. Install the official Google & YouTube app.
4. Link your Google Analytics 4 tag using  Google & YouTube.

How to Track Sales in Shopify using the EasyOrder app and Google Analytics 4?

Integrating Shopify with Google Analytics 4 elevates your understanding of sales trends and customer behavior. After linking your Shopify store with GA4, it collects some default e-commerce events. 

So the only left is to set up the ‘Purchase’ event as a “Conversion”. Every time a sale (aka “purchase” event) completes on your Shopify store, it will be recorded as a conversion in your GA4 dashboard. 

To setup Purchase evens as s Conversion in GA4 follow these simple steps: 

1. Go to your Google Analytics 4 property Admin -> Events
2.  Find and enable the "purchase" event in the list, activating the toggle "Mark as conversion."

How to View Conversion received from the EasyOrder app in GA4?

To view the conversion performance report, go to: Reports -> Engagement -> Conversions

Check out more information in our Shopify How-to