Boosting Engagement with Emoji Push Notifications

Posted by Denys Shchotkin on

Emoji. In 21st century you encounter emojis everywhere and on a regular basis - whether it’s in social networks, or in a regular SMS, or in one of the popular messaging mobile apps such as Viber or What’s App, we all are completely absorbed with emojis. But are these just colorful symbols or the new way of communication? Recent research shows that emojis are used not only by teenagers - in fact, 92% of people use emoji and more than 30% use emojis several times a day, according to a report published by the Emogi Research Team. Not in text...

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Easter Retail - Over Half Searches on Mobile

Posted by Denys Shchotkin on

Easter holiday season is coming, giving retailers a reason to get ready in advance to make the most out of the holidays opportunity. If you are still not sure what opportunities Easter brings to mobile commerce, NexusMedia prepared a brief post on m-commerce sales stats in 2016. What Easter Retail Sales Means for Shopify Mobile In 2016 the majority of retail searches made over Easter holiday was on mobile devices, with 500% shopping queries increase the week before Easter Sunday. 35% of all searches were made by consumers aged between 35-49 years old, and three quarters of them were women....

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If You Don't Use This Chance Your Competition Will Win

Posted by Denys Shchotkin on

E-commerce grows more and more from year to year. It’s very easy to buy everything you want and need on the Internet without leaving your home: jewelry, clothes, appliances, order services, food, etc. Developing technologies and competition make vendors find new more effective methods to attract, engage consumers and stand out in the highly competitive market. There is a few tricks in e-commerce which give vendors, who have their store built with Shopify, a significant advantage. Among such tricks is a Shopify iOS mobile app to complement your Shopify web store and serve as an additional sales channel. It is...

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Retail Mobile App Best Practices for 2017

Posted by Denys Shchotkin on

You won’t be surprised to hear about the omnichannel retail when the online sales and general commerce are mentioned nowadays. The majority of retailers care more about fulfilling expectations of their potential and actual purchasers. And that’s exactly the situation when many of them believe that mobile apps are the essential part of any e-commerce experience. Though you may already have the Shopify store or you’re considering the establishment of your new online retail enterprise, there are always many aspects that you have to implement in order to boost the actual impact. What Makes Mobile Shopping Apps the Significant Part...

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Stats and Facts About Mobile Commerce in the US

Posted by Denys Shchotkin on

When compared to the spreading web introduction in 1990s and in the beginning of 2000s, the mobile web is eight times faster, according to the stats provided by Nielsen. That’s one of the reasons why you should consider mobile apps as a part of the user experience that you provide to your customers. And, by the end of 2017, it’s also expected that the total amount of mobile users involved in any commercial transactions will reach two billion. Therefore, having a mobile app for Shopify or another e-commerce platform is essential, as potential buyers look for the omnichannel approach when...

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3 Mistakes to Avoid in M-Commerce

Posted by Denys Shchotkin on

M-commerce is all about delivering an easy way to find and read the information quickly and seamlessly, and get what you are looking for without barriers. Here is the three most common mistakes you should be aware of when integrate mobile experience in your e-commerce business. 1. Mobile Commerce Equals E-commerce It’s one of the common and very big mistakes considering mobile commerce and e-commerce the same thing. In case you still think so, you probably do not consider mobile as a significant sales channel you should optimize your business for. Moreover, you probably don’t know that mobile user experience...

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What Merchants Have to Know About Going Mobile

Posted by Denys Shchotkin on

Mobile has changed the way retailers do business, and the way how consumers now research and purchase goods gave merchants the new opportunity to connect and engage with the users. All leading retailers have incorporated mobile apps in their businesses, as they perfectly understand that going mobile is a smart step forward. According to Google, already back in 2016 over 50% of consumers used their smartphone as a part of purchase process. EasyMobile is the app for Shopify that helps merchants easily go mobile by converting their web store to a fully native Shopify iOS app within minutes and with...

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Mobile Commerce Trends 2017

Posted by Denys Shchotkin on

From year to year there are new trends in e-commerce, and some of them radically change the traditional way of doing business. By end of 2017 US mobile users are expected to spend over $90 billion via mobile payments, which almost doubled growth compared to mobile shopping volume spent back in 2012, that amounted to $12.8 billion spent, according to Forrester research. With the rapid development of mobile payment industry in the world, we don’t have to doubt that mobile commerce is the new future of the e-commerce. Such market giants as Apple Pay, Masterpass by Mastercard, Google Wallet, PayPal...

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Black Friday and Cyber Monday online sales results 2016

Posted by Denys Shchotkin on

The overall year holidays sales haven’t finished yet with winter season, and particularly Christmas, approaching, but there are already definitive results for Black Friday, as well as for Cyber Monday. It was expected that online sales for retailers would get 10% boost compared to the previous year, with the exact volume reaching $117B, according to the National Retail Federation report. The real results of online entrepreneurs in the US were slightly different, exceeding on two out of three main shopping days, except the Thanksgiving with $1.93B instead of estimated $2B for that date, as Adobe Digital Insight’s data provided. The...

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Holiday Sales - How And Where To Promote Your Deals

Posted by Denys Shchotkin on

Potential customers are more inclined to spend during the holiday season, and starting holiday sales usually helps to promote your business and increase the conversion, especially, if you are a Shopify web store owner, through Shopify mobile apps, as people tend to plan spending some time for shopping before holidays, and tend to browse goods on mobile devices to compile their wish list. Why is such a change of shopping behavior and consumer preferences important to your e-commerce business? According to ShopperTrak, the numbers show that the total sales for offline kind of retailers dropped by ten percent during Thanksgiving...

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Get Your Shopify Store Ready For Black Friday and Cyber Monday Challenge

Posted by Denys Shchotkin on

What can you expect from online users this Black Friday? The numbers provided by the tech firm Fluent are such that two out of five US shoppers in the web intend to purchase something during these holiday sales, and it’s even more relevant for Cyber Monday, as gadgets and gizmos became the top products among customers. Offering your products not only on web, but also on mobile increases your chances to make more profit during holiday shopping, since such mobile shopping decisions are more common among younger internet users preferring multi-platform internet usage - this is where the EasyMobile app comes...

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How American Retailers Treat Mobile: Facebook’s Success Story

Posted by Denys Shchotkin on

If you want to know how serious this or that company considers mobile market, you can review their annual or quarterly reports. While major Chinese retailers eager to share with their investors the success in the mobile segment sales and services, their American colleagues often hesitate to disclose such figures. This is especially true of the largest US retailers. The results are striking Only one out of two US Internet giants, Facebook, declared in details the performance of the mobile version of their website. Surprisingly, but Alphabet (Google) did not do so. None of the top 10 US companies in...

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5 Must-Know Mobile Commerce Facts from Market Leaders

Posted by Denys Shchotkin on

Mobile commerce is on the rise, it is reported by BI Intelligence that by 2020 mobile commerce will amount to 45% of total e-commerce, making $284 billion in sales. All global leaders are in the know, well prepared, and keep maintaining its own statistics to make a use of it to grow their businesses. Read below interesting mobile commerce facts and statistics from the market leaders. 1. Over 58% of consumers who own a smartphone have used it for store-related shopping. (Deloitte) Holiday shopping in 2015 clearly stated that mobile shopping isn't slowing down, but continues to grow steadily. While...

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