- The Toyota RAV4 is the car model that loses the least value in the secondary market, with only 9.55% price depreciation.
- Chevrolet stands out, having 5 car models in the top 10 and dominating the list of cars with the least value lost.
- The Chevrolet Silverado EV is the most expensive car in the ranking, costing $56K at resale.
As the industry average for car depreciation jumped to 45.6% in 2025, vehicle owners face increasingly steep financial losses in today's automotive market. A recent study by NexusMedia, using insights from EasySearch, a leading Shopify Year Make Model, analyzed car price changes during resale to identify the car models that lose the least value in the secondary market. A representative sample across sedans, SUVs, trucks, and luxury vehicles was selected to compare the price change. The final ranking contains 40 models from major global manufacturers, where vehicles are ordered by the depreciation rate, based on comparison between the Manufacturer's Suggested Retail Price (MSRP) in 2020 and their current market value.
Here is the summary of the findings:
| Model | Make | MSRP in 2020 | Current Price | Depreciation (%) |
|---|---|---|---|---|
| Toyota RAV4 | Toyota | $27K | $24K | 9.55% |
| Chevrolet Silverado | Chevrolet | $35K | $30K | 13.31% |
| BMW 3 Series | BMW | $41K | $35K | 14.11% |
| Hyundai Kona Electric | Hyundai | $20K | $17K | 14.43% |
| Kia Sportage | Kia | $24K | $20K | 16.02% |
| Chevrolet Equinox | Chevrolet | $28K | $23K | 17.80% |
| Toyota Corolla | Toyota | $23K | $18K | 18.16% |
| Chevrolet Silverado EV | Chevrolet | $69K | $56K | 18.74% |
| Chevrolet Equinox EV | Chevrolet | $42K | $34K | 19.37% |
| Chevrolet Blazer EV | Chevrolet | $44K | $35K | 21.22% |
You can find the full research findings by following this link.
The car model that loses the least value in the secondary market is the Toyota RAV4, with the price depreciation of only 9.55% in 5 years. In 2020, the MSRP price for RAV4 was $27K, and right now it is only $3K less on the resale market. It is the only car model in the list that loses less than 10% of its original value.
Chevrolet Silverado takes 2nd place in the ranking of the cars that lose the least in price, with 13.3% depreciation during resale. The first Chevrolet car on the list, it cost $35K in 2020, while the current price sits at $30K.
The BMW 3 Series holds the third position, losing 14.1% of its original price. The second most priciest vehicle during resale, it goes for $35K on average, losing around $6,000 from its initial value. It is also the only BMW car that made the ranking.
The Hyundai Kona Electric follows closely with fourth place and a 14.4% price decrease. Also, the only Hyundai on the list, this car model is the most affordable. In 2020, the original price amounted to $20K, and in 5 years it lost $3K.
The Kia Sportage is fifth on the list of car models, losing the least value in the secondary market, with 16%. The MSRP price for the Kia Sportage was $24K in 2020, but during resale, car owners can still get $20K for the vehicle.
The Chevrolet Equinox ranks sixth, getting a price decrease of 17.8%. The second Chevrolet in the list, Equinox, is cheaper than Silverado, with an MSRP price of $ 28K. In the five years, it lost $5K of value, still getting its previous owners $23K on resale.
The Toyota Corolla takes seventh place, losing 18.1% of its original price. The second-most affordable vehicle on the list, the initial price for the Toyota Corolla came at $23K, and in the five years it lost $5K, similar to the Chevrolet Equinox.
Chevrolet Silverado EV holds eighth position, with an 18.7% decrease in price. The EV version of the Silverado is the most expensive car in the top 10, with an MSRP price of $69K in 2020, which is $34K more expensive than a diesel-based Chevrolet Silverado.
The Chevrolet Equinox EV is ninth, losing 19.3% of its original price, 2 times more than the Toyota RAV4. The MSPR price for EV Equinox amounted to $42K in 2020, but currently, this model can be sold for $34K in the secondary market.
The Chevrolet Blazer EV rounds up the top 10 car models that lose the least value in the secondary market, with a 21.2% decrease in price. Originally costing a bit more than the Chevrolet Equinox EV, the Blazer EV’s MSRP price came to $44K in 2020. In 2025, the car model costs $35K in the resale market.
A spokesperson from NexusMedia recently commented on the study: “Resale value patterns reveal a fascinating disconnect between what consumers want and what holds its worth in the marketplace. While buyers obsess over horsepower, luxury features, and cutting-edge technology when purchasing new vehicles, the secondary market rewards the opposite: reliability, cheap parts availability, and proven mechanical simplicity. This creates a peculiar automotive paradox where the most exciting cars to own often become the most expensive mistakes to own long-term.”
