• Less is more: How a countdown timer pushes psychological triggers to increase sales

    Tick tock, tick tock – purchase now before the clock runs out…

    Sales-boosting marketing techniques have existed for decades. Long before e-commerce was a thing, traditional businesses made attempts to convince customers to make larger, impulsive purchases. This practice continues today. But these days, businesses must constantly adapt and adopt innovative strategies to keep up with the ever-changing e-commerce market.

    A countdown timer is a simple but very effective way to get customers to take advantage of an offer or buy a product. But...

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  • Uncovering the Power of Shopify: A Look at the Latest Statistics and Facts

    Uncovering the Power of Shopify: A Look at the Latest Statistics and Facts

     If you're looking to launch an e-commerce store or already running one, you might wonder which platform to use or switch to. Shopify is a leading e-commerce platform that has snowballed over the past few years. With more than 4.4 million websites globally using Shopify as of 2023, it's clear that many businesses are finding success with this platform. In this article, we'll take a closer look at some of the latest Shopify statistics&trends and explore what makes this platform so popular.

    Shopify is used in over 175 countries...

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  • Boosting Engagement with Emoji Push Notifications

    Boosting Engagement with Emoji Push Notifications

    Emoji. In 21st century you encounter emojis everywhere and on a regular basis - whether it’s in social networks, or in a regular SMS, or in one of the popular messaging mobile apps such as Viber or What’s App, we all are completely absorbed with emojis.

    But are these just colorful symbols or the new way of communication?

    Recent research shows that emojis are used not only by teenagers - in fact, 92% of people use emoji and more than 30% use emojis several...

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