How to measure conversions with the EasyOrder app for Shopify and Meta Pixel

Step 1. Install the Facebook & Instagram App in Shopify and Create a Meta Pixel

Shopify no longer offers Facebook as a default sales channel in your store. To utilize Meta Pixel, you will need to download the official Facebook & Instagram app for Shopify.

Install the Facebook & Instagram app from the Shopify App Store:
https://apps.shopify.com/facebook

Once installed, go to:

Sales channels → Facebook & Instagram to open the app.

1. Click Settings.
2. Navigate to Share data settings.
3. Enable Customer data sharing.
4. Select your preferred Data sharing level (recommended: Maximum).
5. In the Pixel section, click Create new.
6. After the Pixel is created, refresh the page to view it.
7. Select the newly created Pixel and click Connect.
   

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Step 2. Complete Pixel Setup in Meta Events Manager

Go to:
https://eventsmanager.facebook.com/

1. Navigate to Datasets.
2. Select the newly created Pixel.
3. Click Continue Pixel Setup.
4. Select Meta Pixel as the connection method.
   
   
   
5. Choose Use Partner Integration.
6. Select Shopify.
7. Click Go to Shopify to connect.
8. Enter your Shopify store URL if prompted to verify the connection.

To confirm the setup:

• Open the Test Events tab.
• Perform actions on your store (visit product page, add to cart, make a purchase).
• Verify that events appear in real time.

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Step 3. Add the Pixel Base Code to EasyOrder

1. In Events Manager, open your Pixel.
2. Go to Settings.
3. Copy your Pixel ID (16-digit number).

Generate your Meta Pixel by using the base code below (taken from Meta documentation): https://developers.facebook.com/docs/meta-pixel/get-started/

Replace {your-pixel-id-goes-here} in both places in the base code with your Pixel ID.

<!-- Facebook Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', '{your-pixel-id-goes-here}');
  fbq('track', 'PageView');
</script>
<noscript>
  <img height="1" width="1" style="display:none"
       src="https://www.facebook.com/tr?id={your-pixel-id-goes-here}&ev=PageView&noscript=1"/>
</noscript>
<!-- End Facebook Pixel Code -->

Then:

1. Go to EasyOrder → Marketing.
2. Paste the full Pixel base code with your Pixel ID into the designated field.
3. Save your changes.
   
   
   

That's it. Orders submitted through EasyOrder will now trigger conversion events in Meta.

Events in Meta triggered by EasyOrder will contain parameters such as value, currency, content ID, and others.

Any questions? Please feel free to contact our support team by email support@nexusmedia-ua.com, we're always happy to help!