The Easter holiday season is coming, giving retailers a reason to get ready in advance to make the most out of the holiday opportunity.
If you are still not sure what opportunities Easter brings to mobile commerce, NexusMedia prepared a brief post on m-commerce sales stats.
What Easter Retail Sales Means for Shopify Mobile
In 2016 the majority of retail searches made over the Easter holiday were on mobile devices, with a 500% shopping queries increase the week before Easter Sunday.
35% of all searches were made by consumers aged between 35-49 years old, and three-quarters of them were women.
Also, the figures suggest that compared to the previous years, now more consumers are shifting away from using mobile applications just as a search tool and using them more for making purchases. This trend will remain and strengthen in 2017.
If you run your retail business with Shopify platform and have Shopify iOS or Android app, it’s the right time to start planning special offers and plan pre-holiday promotions.
In 2016, the average spend per consumer was over $140 per shopper, and the top spend items include food, clothing, gifts, candies, and flowers. When planning your holidays’ unique offers, besides the top purchased items to include in your promotion list, think about the ways to deliver your offers.
For those, who plan to launch a mobile application to complement the web store right before Easter, it will be a good incentive for consumers to install your mobile app if they are offered a special discount or a coupon for the app installation. It will help you not only with the app downloads, but also will push users to make their purchase to make use of the coupon or a discount that they received for the app download.
The Effective Way to Engage the Audience
Last year’s stats suggest that the most effective way to reach your customers with special offers is via push notifications. Clearly, not all push notifications are the same effect. If sent too often or the offering is not relevant, your customers will want to get rid of such notifications, along with the app very soon. If you are planning any Easter sales our App EasySale: schedule sales price is exactly what you are looking for, easily schedule sales, and update your sale prices in bulk with our sale manager tool.
Easter is a traditional holiday that consumers of all ages and for all badges, and typically over eight in 10 Americans plan to celebrate Easter with their friends and family. SalesPush ‑ Sales Popup - amazing app for attracting more attention during holiday sales with customized popups, use these sales notifications as social proof and to create a sense of urgency around products a shopper is interested in.
