From year to year there are new trends in e-commerce, and some of them radically change the traditional way of doing business.
By end of 2017 US mobile users are expected to spend over $90 billion via mobile payments, which almost doubled growth compared to mobile shopping volume spent back in 2012, that amounted to $12.8 billion spent, according to Forrester research.
With the rapid development of mobile payment industry in the world, we don’t have to doubt that mobile commerce is the new future of the e-commerce.
Such market giants as Apple Pay, Masterpass by Mastercard, Google Wallet, PayPal are trying to strengthen their position in the market, that becomes more and more competitive with new players coming in every month.
Since 2017 promises to be a m-commerce trendsetter, merchants are thought to show greater adoption of the latest trends and concepts, such as:
Mobile apps with augmented reality
More mobile apps will use augmented reality as a way to improve experience of mobile shoppers with their goods and make it more interactive. This will enable the consumers to better know the products before they actually buy them - allow them to try the clothes on right on their mobile screens, see how the pieces of furniture will fit in their rooms, etc. Therefore 2017 will see a significant growth of such interactive mobile apps.
Rich media content will run through the veins of m-commerce
With the widespread introduction of faster Internet, such as 4G LTE, users will be able to consume rich media content easy and fast. This will push for the dramatic rise of effort invested in video content marketing, which will make the e-commerce businesses use the video to its full potential.
According to Cisco research, by 2020 video content will generate up to 80% of all Internet traffic, and business owners will use video for customer testimonials, product descriptions, ads, etc.
Apps with mobile image recognition technology
MIR technology connecting the virtual and real world in a snap. The concept works as follows - a user snaps a product on the move with his mobile device and then post the image to the MIR-driven app that recognizes the product on the image and shows to a user the list offers from different merchants on the screen of the mobile device. The user completes the purchase with one click.
Personalized e-commerce experience
Mobile apps with in-store personalization will bring user experience to an absolutely new level. Here is the way how to make the mobile shopping easier and more enjoyable for the end users:
- Customized suggestions based on search history of a user
- Merchant locators or in-store maps that help a user to easier find the product they look for
- Personalized push-notifications and offers on a mobile screen.
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