Wildcard redirects in Shopify are used to automatically forward groups of URLs that share a common structure to a specific destination. Instead of manually creating redirects for each individual URL, a wildcard symbol (like *) acts as a placeholder to match multiple URLs at once. For example, a rule like /collections/sale/* can redirect all pages under that path to /collections/all, making it easy to manage bulk redirects after changes to your store's structure.
Wildcard redirects are especially useful when managing broken links across a Shopify store. Instead of setting up individual redirects for every outdated URL, a single wildcard rule can automatically catch multiple variations and send visitors to the right page. This approach simplifies redirect management, improves SEO by preserving link equity, and ensures users aren't met with frustrating 404 errors after structural updates.
