1. Install the Facebook & Instagram App in Shopify
Meta Pixel is configured through Shopify’s Facebook & Instagram sales channel.
- Install the app from the Shopify App Store:
https://apps.shopify.com/facebook - In Shopify Admin go to:
Sales channels → Facebook & Instagram - Open Settings → Share data settings
- Enable Customer data sharing and select Maximum data sharing level.
- Create a new Meta Pixel and connect it to your store.
2. Complete Pixel Setup in Meta Events Manager
- Go to Meta Events Manager:
https://eventsmanager.facebook.com/ - Open Datasets and select your Pixel.
- Click Continue Pixel Setup.
- Choose:
- Meta Pixel
- Use Partner Integration
- Shopify
- Follow the instructions to connect your Shopify store.
3. Add the Pixel Base Code to EasyOrder
- In Events Manager → Settings, copy your Pixel ID (16-digit number).
- Generate the Meta Pixel base code from:
https://developers.facebook.com/docs/meta-pixel/get-started/ - Replace
{your-pixel-id-goes-here}with your Pixel ID. - In Shopify go to:
Apps → EasyOrder → Marketing - Paste the code into the Facebook Pixel Code field and save your changes.

If you'd like a full step-by-step guide with additional screenshots and more detailed instructions, please check our full tutorial:
How to measure conversions with EasyOrder app for Shopify and Facebook Pixel